Lee Kenny

How to be an overnight success on Twitter

We live in an age of instant gratification where size can be confused with influence.   At Snowflake Media one of the most popular questions we get around Social Media Marketing is “How can I build an instant following and be a success on Twitter”   Good News & Bad News   Well good news … Read More

Me, Me, Me. Is this how you DO Social Media?

Like Me, Share this, I Need to get to 1000 likes, 2000 followers? Does this sound familiar?   Now, I actually love milestones, they are great for galvanising support, but it can only be one part of the communications message in Social Media.   Why should I care if YOU get more followers? What will … Read More

Protecting your Social Media Security

“OMG I can’t believe this picture of you here on www.fakephishingsite.com”, “I’ve wanted you since I met You”   Errr OK, but why is my accountant sending me tweets like this?   This week seems to have seen a pronounced increase in clearly hacked Twitter accounts and you could be next.   Take a few … Read More

How to build relationships with people you don’t know

I was privileged to be asked to speak at the UK’s National Inspiring Fundraising and Philanthropy conference yesterday alongside some wonderful people. Phil Packer MBE, Founder of the BRIT charity (PhilPacker.Com), Marcelle Speller: Secret Millionaire and Founder of Local Giving.Com and a host of just Inspiring people including some modern-day Philanthropists. Even though none of … Read More

Social media: The Bon Jovi Guide

If you want to Rock your followers, then you need to look no further than perennial Rockers Bon Jovi. I had a lot of fun writing The Bon Jovi Guide to Social Media for SME’s ( and a few others!) In my last post we gave tips on how to engage with your Facebook fans, … Read More